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Solea, a subsidiary of the Mauritian hotel group Sun Resorts, is a tour operator that was created in 1998. Currently, its image is closer to a common resort or general vacation destination than a travel specialist in the Indian Ocean.
How to support Solea’s development and ambitions through an inspiring, unifying brand image ?
_ Develop a new market positioning around tailor-made travel that responds to travellers’ need.
_ Create a new visual brand identity and company signature embodying this new positioning,
_ Develop all marketing and communication supports.
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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