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A specialist in various wines, la Villageoise is a leading brand of wine historically known for the iconic “Villageoise.” Today, the brand is looking to evolve by improving its design to reflect modernity and a more culinary style.
How to demonstrate the brand’s new positioning by highlighting its culinary aspects and the versatility of its products ?
_ Illustrate the concept of a culinary identity with a “Recipe Book” that is both unique and effective.
_ Reinforce the idea of a more culinary identity by focusing on visuals that evoke some of the best recipes in French cuisine.
96 Rue Edouard Vaillant
92300 Levallois-Perret
+33 (0)1 56 33 39 39
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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