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Vegetable expert Bonduelle has made a commitment to increase the amount of organic vegetables available in its offering, while promoting French origin. The brand already has a 4th range organic offering, and in early 2019, it will be launching a wider range of organic French vegetables in both canned and frozen formats.
How can we make organic vegetables attractive to everyone on a daily basis through a visual identity and packaging concept?
_ Focus on the brand’s point of differentiation: 100% French organic vegetables.
_ Develop a solid transversal structure to boost visibility on shelves and promote the natural aspect of products to reassure consumers.
_ Be indulgent and natural by using photos of raw ingrediants.
_ Give added value to the frozen organic vegetables through plant-based packaging that contains 45% of bio-sourced material from sugarcane.
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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