![bonduelle bio](https://www.subdesign.fr/storage/2020/04/produits-bonduelle-bio-v3-1024x576.jpg)
Context
Vegetable expert Bonduelle has made a commitment to increase the amount of organic vegetables available in its offering, while promoting French origin. The brand already has a 4th range organic offering, and in early 2019, it will be launching a wider range of organic French vegetables in both canned and frozen formats.
Challenge
How can we make organic vegetables attractive to everyone on a daily basis through a visual identity and packaging concept?
![Bonduelle Bio produits](https://www.subdesign.fr/storage/2019/10/produits-bonduelle-bio-v3-1024x576.jpg)
![bonduelle bio](https://www.subdesign.fr/storage/2019/10/bonduelle-1-1-1024x569.jpg)
OUR SOLUTION
_ Focus on the brand’s point of differentiation: 100% French organic vegetables.
_ Develop a solid transversal structure to boost visibility on shelves and promote the natural aspect of products to reassure consumers.
_ Be indulgent and natural by using photos of raw ingrediants.
_ Give added value to the frozen organic vegetables through plant-based packaging that contains 45% of bio-sourced material from sugarcane.