In 2022, we will have exhausted all the resources the planet can generate in one year … on 28 July. In 1970, this so-called “day of exhaustion” occurred on 29 December. It is therefore more important than ever to think together about solutions and to participate in change.
of French people believe that companies and brands should be more responsible towards the environment.
GFK, 2021
Pour
of consumers, brands claiming their commitment to a cause is not enough. It has to be proven. It has to be tangible.
ADVANIS, 2022
Accompany your brand in the realisation of its commitments.
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Redesign of the Demak’up range through the innovation of unbleached cotton to limit chemical treatments.
Eco-design / Innovation design
Creation of the identity of the Tous Cultiv’acteurs programme and range for Monoprix in partnership with the Bee Friendly label and its 30 fruit and vegetable farming partners, based on specifications relating to product quality and good farming practices.
Innovation design / storytelling
Creation of the L’Atelier Père Dodu brand and the Cordon Bleu range.
Eco-design (FSC cardboard pack)
Creation of the commitment charter
Storytelling / Innovation design
Creation of the first Babybio baby care range and launch of “Carrés Doudou”, washable organic cotton wipes in an eco-responsible approach to waste reduction.
Creation of the commitment charter
Storytelling / Innovation design
Creation of the Lotus Organic unbleached cotton stalk carton with the ambition to eventually replace plastic boxes
Eco-design / Innovation design
Redesign of the identity in the light of a 35-year commitment to biodiversity, a pioneering brand in this field.
Storytelling / Design
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
© SUB DESIGN 2022