Garofalo is the Italian reference for food lovers and connoisseurs of culinary expertise in dried pasta. The brand founded its success on two pillars: exceptional quality and geographic legitimacy.
_ How to shake up the fresh pasta category and create a new addition premium fresh pasta?
_ How to demonstrate the value of this new offer and convey the superior quality of our products ?
_ Capitalize on the well-established strengths of the brand to develop a unique and exclusive design.
_ Highlight the brand’s unique qualities by focusing on the type of pasta used and the quality of the ingredients.
_ Focus on the unique taste and culinary sensations invoked by the new range of products.
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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