MILKA

MILKA


Projet

Secteur

Année

2024

Expertise(s)

Contexte

After several years of inactivity, Milka has decided to refresh the Leo brand distributed in Benelux.

Challenge

How to rejuvenate the brand and strengthen its ties with loyal consumers ?

Notre réponse

Transform the brand’s original megaphone into a “megaphone/horn of plenty” to emphasise the brand’s generosity, accentuated by limited editions.