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The COFIGEO group wishes to breathe new life into the section and provide consumers with individual meal solutions that are still quick and practical, but which are more delicious with enhanced value.
How can this new range be promoted and how can younger consumers be attracted to the individual microwaveable ready meal segment?
The COFIGEO group wishes to breathe new life into the section and provide consumers with individual meal solutions that are still quick and practical, but which are more delicious with enhanced value.
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SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.
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