PANZANI VEGGIE SAUCE

Context

Panzani, a key player in the sauce market also known for its innovative style, is hoping to ride the latest vegan wave by launching a new gourmet sauce: a bolognaise recipe “without the meat”!

Challenge

How to spread the word about this innovative sauce and highlights its benefits while focusing on the gourmet pleasure and flavour ?

OUR SOLUTION

_ Benefit from the brand’s established, strong image and utilize various images from the brand’s range of Bolognaise sauces.

_ Develop a sister-product with a “veggie” label that carries a strong image and supports our Vegan promise.

OTHERS WORKS

MY SECRET GARDEN BONNE MAMAN

GARBIT TABBOULEH

BAIE DES PERLES WINE

CONTACT

96 Rue Edouard Vaillant
92300 Levallois-Perret
+33 (0)1 56 33 39 39
[email protected]

À PROPOS

SUB is a brand strategy and design agency specialised in packaging design, corporate identity, and brand activation, including a photographic studio. We have developed a participative and co-creative design method.