CONTEXT
This year, Bonne Maman wants to celebrate the Christmas spirit by surprising consumers with the creation of an Advent calendar using exclusive, unique ingredients.
CHALLENGE
How to involve consumers in the magic of Christmas while respecting the principles of the Bonne Maman brand ?
OUR SOLUTION
_ Adapt the premium brand’s unique image via an elegant, simple design.
_ Add a festive dimension to the product with colourful visuals, alternating between shiny and more subtle textures.
